Friday, June 26, 2009

How to lose weight and build muscle?

According to the International Journal Of Obesity, weight loss is currently a $150 billion dollar industry in the United States and Europe combined. With so much at stake, unscrupulous marketers will tell you just about anything - even outright lies - to get you to buy their products.

Before and after photos are staged or doctored...

Research results are misreported or exagerrated...

Unrealistic expectations and promises are made...

Results are promised without effort or hard work...

Pills are presented as magic bullets...

And that's just the very beginning.

Since the electronic age has arrived, lack of information is not a problem anymore. The problem these days is too much information.

Fitness and diet "guru's" preach about their "latest breakthroughs" on TV infomercials 24 hours a day, seven days a week. Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month.

To top it all off, the explosion of the Internet is adding to this "info-jungle" at an exponential rate. There are 270,000,000 web pages indexed on Google under "fitness" and 87,400,000 under "weight loss."

Where do you even begin? Unfortunately, more often than not, many people don't... because information overload leads to "paralysis by analysis."

Only one thing is worse than the QUANTITY of information available today on diet and fitness. That is, even industry professionals such as registered dieticians, research scientists, MD's, PhD's, and certified trainers give completely contradictory advice.

There are a lot of opinions out there and everyone seems to tell us something different.

For example: check out these book quotes and newspaper headlines:

"Pasta isn't fattening if you use your noodle." - USA Today
"So it may be true after all: Eating pasta makes you fat."
- The New York Times

"Contrary to what most people think, carbs are not fattening." - Jane Brody's Nutrition Book
"Diets high in carbohydrates are precisely what most overweight people don't need and can't become slim on." - Dr. Robert Atkins New Diet Revolution

Read "Burn The Fat Feed The Muscle" for more step-by-step instructions